a strap-line under the article header might explain the teaser, or add further information designed to draw the reader in
the image (and other smaller images) may be have captions which anchor their meaning for the reader
the article title must be intriguing and have visual impact: enigma codes/ puns/ shock tactics/ font size and style/ colour usage
overall composition: how and why does this work? Trace the narrative flow of the images and text elements of the DPS as a whole: where are the readers’ eyes being led?
limited colour palette: often colours within the DPS will be chosen to be in harmony with the colour of the image, say. Eg, article title often has the dominant colour of the image applied to it
